Diamond Foods, Inc.

Did You Know?

  • Nuts were known as food for the gods
  • Americans consume 64 billion cups of popcorn per year or 216 cups per person
  • The original potato chip recipe was created in 1853.

Diamond Foods U.S. Safe Harbor Privacy Policy

At Diamond, our policy is to protect, collect and use personal information provided to us as if it is our own, and we will not disseminate, sell or lease personal information provided to us except as permitted by, and in accordance with, this policy and applicable data protection law, and provided such information is not required to be maintained in confidence. Diamond values the trust that individuals place in us when they give us personal information, and this policy outlines how we work to maintain that trust. This privacy policy applies to personal information transferred from the EU/EEA or Switzerland to the U.S. pursuant to the U.S.-EU Safe Harbor scheme or the U.S.-Swiss Safe Harbor scheme (as appropriate). For the purposes of this policy, "personal information" means information about an identifiable living individual that is subject to applicable EU or Swiss data protection law.

We manage privacy through a privacy council consisting of our Chief Financial Officer, General Counsel and representatives of our various geographic regions where we do business and manage business processes where personal information is collected, including, but not limited to, consumer marketing and employee benefits. Diamond's privacy policy and data protection practices extend by contract to our supplier and partner relationships.

Diamond promotes industry best practices to ensure privacy concerns are addressed and that personal information is protected. We actively engage on important privacy issues to address the privacy needs of those who have trusted or may trust their personal information to us.

We comply with the U.S.-EU Safe Harbor Principles and the U.S.-Swiss Safe Harbor Principles published by the U.S. Department of Commerce. Diamond has certified that it adheres to these principles. To learn more about the Safe Harbor program and to view Diamond's certification page, please visit http://www.export.gov/safeharbor/.

These Principles and how Diamond seeks to apply them are as follows:

Benefits for individuals:

Diamond collects and uses personal information to build, acquire and energize brands to provide high quality and great tasting food products for our consumers, customers and employees. We limit the collection of personal information to what we need to know in order to achieve our goal of supporting our brands and building a successful business. For example, we use email addresses to send consumers, shareholders or job applicants information they have requested. Consumer and employee feedback on products and services is used to improve our products and services.


We tell individuals, including our employees, what personal information we collect, how it is used, whether it may be transferred to others to provide the products or services requested and how to contact Diamond with privacy inquiries. Further details are available on our website at http://www.diamondfoods.com/privacy. We also provide a link to Diamond's privacy notice on our Web sites and in e-mails.


We offer individuals who provide us with personal information the opportunity to opt out from: (i) disclosures of their personal information to third parties; and (ii) uses of their personal information for a purpose that is incompatible with the purpose(s) for which such information was originally collected or subsequently authorized by the individual. Where the personal information is "sensitive information" (i.e. personal information specifying medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership or information specifying the sex life of the individual), an explicit opt in choice is provided to the relevant individuals in relation to the situations specified in (i) and (ii) in the preceding sentence. In addition, we offer individuals who provide us with personal information choices about receiving further communications from us. If we send broad email communications, the email will contain a link to use to opt out of receiving future messages. We may ask individuals if they wish to participate in market research, and then contact them if they give us their permission.


Diamond uses technology in order to better serve our consumers, customers, employees and others. We tell individuals when we use technologies that have implications for privacy of personal information. We do not use internet cookies to collect or store personal information.

Data Accuracy & Access:

Diamond takes steps to make sure that the personal information we use is correct. We provide individuals with the ability to contact us to obtain access to their personal information so that they can review and correct it, or ask us not to use it. The privacy notice on our website (http://www.diamondfoods.com/privacy) contains further details as to how individuals can contact us to obtain access to their personal information.


Diamond protects personal information under company control by industry standard security practices and measures, in order to prevent loss, misuse, unauthorized access, disclosure or alteration. We limit access to personal information to those who have a business need. We do not keep personal information any longer than necessary to meet the purpose for which it was collected, though in some cases, legal or regulatory reasons require that personal information not be deleted.

Data Transfer:

We may transfer personal information to Diamond databases in countries other than where it was provided. Our privacy program requires the same high level of security and protection of personal information in all geographies with procedures and contracts in place to help ensure this is so. Personal information may be transferred to a vendor or business partner to provide services for Diamond, such as mailing information or samples. These vendors and business partners are required to protect and manage the personal information to the same high standards Diamond does, and they cannot use the information for purposes other than to provide the services Diamond has requested.


Diamond generally does not intend to collect personal information from children (those under the age of 18, or an age defined by a country law). We ask for a birth date on our Web sites before collecting personal information to make sure we do not collect personal information from children when we do not intend to. Where we do collect personal information from children, we comply with applicable children's privacy laws and ask only for the minimum information necessary. Parents can obtain a copy of the personal information their child has provided, or update the personal information, or can ask us to no longer use the personal information by contacting us as indicated on our website (http://www.diamondfoods.com/privacy).


Diamond expects our employees and partners to maintain the trust placed in us by those who give us personal information. We provide privacy training to employees and highlight the importance of privacy in our worldwide business conduct program. We periodically audit privacy compliance. Diamond privacy policies and data protection practices extend by contract to our supplier and partner relationships. We support industry self-regulation as a flexible means for keeping pace with emerging privacy issues.

Privacy Inquiries and Dispute Resolution:

Individuals with inquiries or complaints regarding this policy should first contact Diamond at:

        Office of General Counsel
        Phone: 415-445-7444
        Fax: 415-445-7455
        Email: SafeHarbor@diamondfoods.com

With respect to any complaint relating to this policy that cannot be resolved through Diamond's internal processes:

  • If the complaint involves personal information collected in the context of an employment relationship, the complaint will be referred to the relevant competent EU data protection authority or the Swiss Federal Data Protection and Information Commissioner (as appropriate);
  • If the complaint involves personal information (other than personal information collected in the context of an employment relationship) received from an EU member state pursuant to the EU-U.S. Safe Harbor scheme, the complaint will be referred to the BBB EU Safe Harbor independent dispute resolution mechanism, operated by the Council of Better Business Bureaus. If an individual does not receive timely acknowledgment of their complaint, or if their complaint is not satisfactorily addressed by Diamond, please visit the BBB EU Safe Harbor website at www.bbb.org/us/safe-harbor-complaints for more information and to file a a complaint.

  • If the complaint involves personal information (other than personal information collected in the context of an employment relationship) received from Switzerland pursuant to the Swiss-U.S. Safe Harbor scheme, the complaint will be referred to the Swiss Federal Data Protection and Information Commissioner.

Notification of Policy Changes:

If major content changes are made to this policy, we will outline and post the changes along with the new version on our web site.

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